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| Important Facts |
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- Latinos make up nearly 13% of the total US population.
- By the year 2020, Latinos
are expected to comprise 50% of California’s
population.
- Between 1990 and 2000, California’s total population
grew by 13.8% while the state's Hispanic population grew
a whopping 42.8%.
- In the city of Los Angeles, Latinos NOW
comprise 46%. By the year 2010 Hispanics will comprise
over 50% of the city’s population.
Los Angeles and Orange Counties have the second largest
concentration of Latinos in the world after Mexico City.
- The L.A. DMA is home to 1.7 million Hispanic home owners
35% of Hispanics own their home – 1 of 4 homeowners
in LA is Hispanic
- The purchasing power of Hispanics has increased by 118
% in the last 10 years
- Hispanics spent $4.8 billion in new vehicle purchase in
2002
- Hispanics spent $1.8 billion for gasoline in 2002
- Hispanics bought 25.4 million movie tickets in 2002
- Each month, LA Hispanics send $194 million outside the
US
- In 2002, 2.9 million banking customers
were Hispanics
- Over 2 Million LA Hispanics use credit cards – up
from 1.7 Million four years ago.
- Spanish is the dominant language in 1/3 of upper
income households
- Latinos are heavy users of media; 80% prefer Spanish
radio, 64% prefer Spanish TV, 40% prefer Spanish Newspaper
- Latinos are more loyal to companies with messages in
their language of comfort
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U.S.
Census Bureau, U.S. Department of Commerce, Hispanic Chamber
of Commerce of Orange County, Scarborough Research, La
Opinion Newspaper. |
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| © 2005 L&A MARKETING AND
ADVERTISING, INC. |
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